Why engagement is more than a warm, fuzzy feeling.
And why you should care.
Have you ever tried asking a stranger for money? Even if it was for a good cause, you probably wouldn’t have had much success. The truth is, very few people (or institutions, for that matter) are willing to open their wallets for someone with whom they don’t already have some sort of positive relationship. But that’s exactly what many nonprofit organizations try to get them to do. Needless to say, they don’t often succeed. Because before you can successfully raise more money, increase volunteer support or improve service and program delivery, you need to focus on engagement.
If you think of engagement as a warm, fuzzy feeling that just sort of happens, you may be in for a surprise.
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Thursday August 20 2:00EDT
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